CV – Jakob Straub

Jakob writes - icon

I am a creative and versatile writer and editor with several years of work experience of creating and editing content in various styles and for diverse media. Quick to grasp new concepts and ideas, I am an acute observer with a keen perception. I learn and read avidly. My excellent communication skills let me work well in a team, both as a member or leader. I keep a calm and professional attitude even under duress. I love to share my passion for travel and am always looking to diversify in my writing.

Connect with me on LinkedIn.

Skills

Writing & Editing

  • Literary Fiction, Travel writing, Technology, Apps & Software, News, Feature Articles, Press Releases, Children’s Books
  • Journalism, Research, Publishing
  • Creative Writing & Creative Writing Instruction
  • Ghostwriting
  • Proofreading
  • Editing
  • Translation

Web

  • CMS: WordPress, Typo3
  • Newsletters, MailChimp
  • Web Content
  • Content Strategy
  • Social Media, Social Media Marketing, HootSuite
  • Blogging

Search Engine Marketing

  • SEO Copywriting
  • Google Analytics, Webmaster Tools, Adwords
  • Sistrix, Hubspot, Linkbird, Linkbuilding, on-page & off-page optimization

Software & Tools

  • CAT: memoQ, Smartling
  • JIRA & Confluence (Atlassian Suite)
  • Office (MS, Open, Libre)
  • Adobe Creative Suite with Imposition plugins (Quite, Enfocus PitStop)
  • GIMP

Clients

Professional Experience

German Content Specialist at eDreams OdigeO – Dec 2014‒Dec 2015

  • Copywriting and copyediting of content in German and English for web, mobile and advertising
  • Translation and localization for all brands
  • Support in finding and fixing content issues in all brands and markets
  • Cross-team collaboration with UX, SEO, CRM and other departments to enhance and develop content and management tools

Content Writer at softonic.de – Feb 2014‒Nov 2014

  • Produce content relevant for readers global and local in line with editorial strategy
  • Keep track of content performance through web analytics, KPIs and internal tools
  • Research SEO trends, content and market opportunities
  • Community engagement across channels.

Online Content Editor at androidpit.de – Sep 2013‒Feb 2014

  • Research, writing and editing of articles, news and reviews for website
  • Writing copy for newsletter and marketing campaigns
  • Writing SEO copy for website, device pages and landing pages
  • Community: Engaging audience and community through social media and forums
  • Managing freelance contributors

Global Travel Editor & Travel Writer at untappedcities.com – Apr 2012‒Sep 2013

  • Content strategy, article research, writing and editing
  • Writing and editing of features and spotlights
  • Managing a community of over 200 global volunteer contributors
  • SEO: optimizing existing content, on-site and off-site, SEO strategy
  • Writing copy for marketing and newsletter
  • Content and social media marketing.

Online Marketing Junior at gameduell.de – Jan 2013 – Jul 2013

  • Create content for satellite websites, social media and marketing
  • SEO: reporting of KPIs and keyword visibility, keyword targeting, linkbuilding, on-page and off-page optimization
  • Strategizing and optimizing content for partner websites
  • Data analysis

Consultant at Photocircle – Jul 2013 – Aug 2013

  • Copywriter for website
  • SEO consultant

Freelance Copyeditor at unlike.net – Apr 2013‒Jul 2013

  • Copywriting and editing of international city guides and listings

Freelance Copywriter at eicie.com – Jun 2012‒May 2013

  • Create content for company website in line with corporate strategy and brand guidelines
  • Edit, optimize and translate existing copy for company communication and website
  • Strategize for marketing outreach through social media, online and print

Printing Consultant at termindruck – Jan 2012 – Jun 2012

  • Large Format Print in display and fine art quality
  • Customer service and relations

Freelance Editor & Printing Consultant at solid-earth – Feb 2009 – Aug 2013

  • Creating content for company communications in line with corporate strategy and brand guidelines
  • Creating copy for customers in a variety of styles: always clear, compelling, highly readable and in line with customer’s brand message
  • Editing and optimizing existing copy for company communication and customer needs
  • Strategizing for web2print solutions and print campaigns: interpretation of strategic briefs
  • Ensuring the coherence and quality of copy in entire print campaigns

Printing & Editing Professional at Uni Kopie & Druck – Feb 2005 – Nov 2008

  • Copywriter and designer: basic layout design of business cards, leaflets, posters, menus, letters and other print products
  • Business copy for online and print communication
  • Pre-flighting and processing of print jobs, including color correction, imposition, optimization, trimming, binding, folding, collating
  • Document scanning and editing

Printing Professional at mausklick digitalprintshop – May 2003 – Feb 2005

  • Editor, designer, print technician: handling of documents for print and web
  • Print design, pre-flighting with imposition
  • Large-format printing
  • Processing of print products (trimming, folding, binding)
  • Document scanning and editing (incl. OCR and paper2web)
  • Business copy for online and print communication

Education

  • Free University Berlin: English, North-American Studies, Publishing
  • University of Konstanz: British- American Studies, Philosophy

Languages

  • German: native speaker
  • English: native proficiency (bi-lingual level)
  • Spanish: intermediate