CV – Jakob Straub

Jakob writes - icon




Professional Experience

Freelance writer – Dec 2015‒Present

  • Ghostwriter of literary fiction and romance
  • Developmental Editor
  • Content Writer in English and German, covering literature, creativity and productivity as well as iGaming, travel, technology, software and apps

German Content Specialist at eDreams OdigeO – Dec 2014‒Dec 2015

  • Copywriting and copyediting of content in German and English for web, mobile and advertising
  • Translation and localization for all brands
  • Support in finding and fixing content issues in all brands and markets
  • Cross-team collaboration with UX, SEO, CRM and other departments to enhance and develop content and management tools

Content Writer at – Feb 2014‒Nov 2014

  • Produce content relevant for readers in line with editorial strategy
  • Monitor and analyze content performance
  • Research trends, content and marketing opportunities
  • Community engagement across channels

Online Content Editor at – Sep 2013‒Feb 2014

  • Articles, news and reviews for website
  • Copy for newsletters and online marketing
  • Community engagement on social media and forums
  • Managing freelance contributors

Global Travel Editor & Travel Writer at – Apr 2012‒Sep 2013

  • Articles, features and city spotlights
  • Content strategy and research
  • Managing a community of over 200 global volunteer contributors
  • SEO: on-site and off-site optimization, strategy
  • Copy for marketing, newsletter social media

Online Marketing Junior at – Jan 2013 – Jul 2013

  • Content for websites, social media and marketing
  • SEO: reporting of KPIs and keyword visibility, keyword targeting, linkbuilding, on-page and off-page optimization
  • Strategizing and optimizing content for partner websites

Consultant at Photocircle – Jul 2013 – Aug 2013

  • Copy for website and marketing
  • SEO consultant

Freelance Copyeditor at – Apr 2013‒Jul 2013

  • Copywriting and editing of international city guides and listings

Freelance Copywriter at – Jun 2012‒May 2013

  • Content for website in line with corporate strategy and brand guidelines
  • Edit, optimize and translate existing copy for company communication and website
  • Online marketing consultant

Printing Consultant at termindruck – Jan 2012 – Jun 2012

  • Large Format Print in display and fine art quality

Freelance Editor & Printing Consultant at solid-earth – Feb 2009 – Aug 2013

  • Copy and design for print customers in line with brand message
  • Print job design, pre-flighting and processing
  • Online marketing consultant

Printing & Editing Professional at Uni Kopie & Druck – Feb 2005 – Nov 2008

  • Copy and design for print products such as business cards, leaflets, posters, menus, letters
  • Business copy for online and print communication
  • Pre-flighting and processing of print jobs, document scanning and editing

Printing Professional at mausklick digitalprintshop – May 2003 – Feb 2005

  • esign and imposition, pre-flighting, processing of print jobs
  • Large format printing
  • Document scanning and editing (incl. OCR and paper2web)
  • Business copy for online and print communication


Web Content & Online Marketing

  • CMS: WordPress, Typo3
  • SEO: Google Analytics, Webmaster Tools, on-page & off-page optimization, Sistrix, Hubspot
  • MailChimp, HootSuite, Drip

Software & Tools

  • Publishing: Calibre, Office (Libre, Open, G Suite, MS)
  • Graphics & Design: Inkscape, Scribus, GIMP
  • JIRA & Confluence (Atlassian Suite)
  • Adobe Creative Suite with Imposition plugins (Quite, Enfocus PitStop)
  • CAT: memoQ, Smartling


  • German: native speaker
  • English: native proficiency (bi-lingual level)
  • Spanish: intermediate


  • Free University Berlin: English, North-American Studies, Publishing
  • University of Konstanz: British- American Studies, Philosophy